Welcome to my new series, "Broke Healer? No Thanks!"
Inside this 8-part series, I will be delving deep and breaking through the blocks that cause spiritual entrepreneurs to stay broke or ride the "feast or famine" train.
Today, we're addressing one of the biggest challenges I see spiritual entrepreneurs face: pricing their services in a way that honors both their gifts and their needs.
Personal Story
I used to have what I call "pricing panic attacks." Every time I needed to tell a potential client my rates, my heart would race, my palms would sweat, and I'd often hear myself lowering my prices before they even responded. I was constantly afraid of being judged as "money-hungry" or having someone tell me I wasn't worth what I was asking.
The turning point came when a client I'd given a huge discount to no-showed three sessions in a row. I realized that by undervaluing my work, I had inadvertently taught her to undervalue it too. When I finally gathered the courage to raise my prices, something amazing happened: my clients became more committed, did their inner work more consistently, and actually got better results.
Core Teaching
Your pricing is not just a business decision—it's an energetic statement about how you value your gifts and the transformation you provide. When you undercharge:
- You energetically communicate doubt about your own value
- You attract clients who aren't fully invested in their transformation
- You create resentment that subtly affects your work
- You perpetuate the "starving healer" paradigm in our community
The truth is that meaningful transformation has tremendous value. People willingly pay premium prices for physical transformation—think about what people spend on fitness training, cosmetic procedures, or home renovations. Spiritual and emotional transformation is equally valuable, if not more so.
Your pricing needs to reflect:
- The depth of transformation you provide
- The years you've invested in developing your gifts
- The ongoing energy you put into maintaining your own spiritual practice
- The expertise and insight you bring to each session
This isn't about charging "as much as you can get away with"—it's about charging what allows you to show up as your best self, fully present and resourced.
The ONE Takeaway: Implement the Value-First Pricing Method
Today's takeaway is a simple formula I call the "Value-First Pricing Method" that shifts your focus from time to transformation:
- Identify the specific transformation your client receives (not the time spent or technique used)
- Ask yourself: "What would this transformation be worth to someone who's been struggling with this issue for years?"
- Consider what similar transformations cost in the mainstream market (therapy, coaching, wellness services)
- Choose a price that:
- Makes you feel excited to deliver (not resentful)
- Reflects the true value of the transformation
- Allows you to serve sustainably
Then, crucially, practice saying your new price out loud in the mirror until you can state it clearly, without apology or justification. Your energy when communicating your price is as important as the number itself.
Closing
Remember, when you value your work appropriately, you create space for your clients to value it too. Next time, we'll talk about how to market your services authentically without feeling salesy or pushing away the very people you're meant to serve.
Until then, stand firm in your worth—it truly is non-negotiable.
