12th House + Your Success Mindset


Your 12th House Is Having Its Way With Your Business

Like knowing when Mercury is in retrograde, everyone and their mother knows that you need the right kind of mindset to grow your business. From how much you earn to how great your customer service is, your mindset supports and guides pretty much every part of your business. 

But what if your mindset sucks? What if you did all the things your success mindset coach told you to do and you’re still not seeing results? 

Well, the problem may not really BE YOU per se. But it could very well be your 12th House sign running amok, unchecked and unloved. 

Learn how to find your 12th house sign and all your other power signs here.

You’re probably thinking to yourself, “What is this 12th House witchcraft-bizcraft you speak of, Aliza Rose?”.

So, glad you asked, my darling! 

Traditionally, in astrology, your 12th House was known as the house of your self-undoing or the house of unseen secrets that would lead to your downfall or demise or the house of karma. 

Obviously, this house wasn’t very popular among the people.

But unlike the glorious rebranding of the 6th House (which USED to be associated with slavery and sickness) but is NOW associated with work and wellness, the 12th House has never been given a proper modern interpretation. 

Until now. 


Behold! The re-imagining of the 12th House for the 21st century! (Okay, that might’ve been a little extra).

Your 12th House Sign is actually the GATEKEEPER to your success, happiness, and wealth! 

The 12th House is actually the house of your superpowers and untapped potential!

This is super important to know if you do mindset work to help you get an advantage or seize opportunities that come your way. 


Since, the 12th House rules over the unseen secrets (aka: the things we keep from ourselves) or if you ascribe to House = Signs, then the 12th House rules over your subconscious by association of Pisces. 

And guess where ALL THAT MINDSET work really takes place in your mind? Yep, inside your subconscious, baby. Unseen. Shadowy. Powerful. 

If Darth Vadar is your 1st House - obvious, purposeful and the face that gets shit done. 

Then your 12th House would be like Emperor Palpatine - hidden, pulling strings, and the true ruler of your empire. 

(Yep, The Business Mystic just went meta-geek on you.)

So, you can see why it’s important for you to know about your 12th House sign and how it exerts its influence on your business. 

Remember, your 12th House = your mindset. 

To check into how your business may be influenced by your 12th House sign right now, ask yourself these mindset myth-busting questions:


No.1 - Does Your Mindset Lead From Confidence?

When you’re about to take on a new client or start a project, what do you normally think? Are you already planning for the worst case scenario with thoughts like, “What’s the use? This potential client is going to instantly recognize how untalented I am and be mad at me for wasting her time.”

Uh, oh! If that sounds like your normal thought process, you have a mindset lacking in confidence. Your 12th House sign may have you feeling uncomfortable with showing up in all your glory and gifts. 

But what if you could change your thoughts? Flip it around, decide to be positive, “This client  is going to fall in love with my skill set. She’ll be an amazing addition to my client list and I can’t wait to work on our first project together.”

Your 12th House sign isn’t trying to trip you up! It’s really trying to help you. By acknowledging your weaknesses and flipping them into strengths, you overcome your insecurities. 


No. 2 - Does Your Mindset Support Pushing Outer Limits?

A big part of growing your business is regularly stretching. As in becoming that beloved social media post about going outside your comfort zone to meet where the magic happens. 

When an opportunity to challenge your limits and do something outside of your comfort zone shows up, do you say things like, “I can’t do live video streaming. I don’t have the personality for it. I’d love to host a webinar on this topic but I’m not techy enough.”

If you do, then your 12th House sign is definitely alerting you to an opportunity to meet zee magic. 

While it’s true that you DON’T have to participate in every new business trend that pops up (Tik Tok, anyone?). 

But if you let your doubts or shadow fears keep you from doing anything challenging, you’re going to miss out on the fun of discovering something new. 

What if instead of listing all the reasons you can’t do something new, you said things like, “I’ll try video streaming three times. After the third video, I’ll evaluate my interest. I’d love to host a webinar and since I don’t have enough technical expertise, I’ll hire a virtual assistant to support me.”

Part of your 12th House signs job is to help you overcome your barriers to your success. Trying new things is part of that process. 


No. 3 - Does Your Mindset Demand Work You Love?

You may not realize it but your 12th House sign plays a big role in the projects you accept and the clients you work with. 

When you see projects from your clients, what are your first thoughts? Do you feel disappointed and think, “Gah. Another boring project from the client that makes me track him down just to get my invoice paid. Here’s another message from THAT ONE client that wants to add just one more tweak to the already bloated project.”

If you do, your 12th House is clearly letting you know that your soul and spark is slowly dying and that you’re NOT DOING SOMETHING ABOUT IT. 

It’s true that sometimes, many of us take on projects and clients because we need da green. But if you dread seeing your clients’ names in your inbox (like you want to stab your eyeballs out), this is no way to make a living or to live.

The 12th House isn’t about repression of desires but the expression of them. That’s part of why the ancients felt it was dangerous! Too much of sharing your secrets and indulging in your hidden desires COULD lead to your downfall. Or the shake-up of an existing paradigm. 

 Wasn’t starting your own business or side hustle a genuine heart desire of yours? Wasn’t this an expression of your idea of freedom and opportunity?

Deep down, your heart longs to do work in support of projects you’re excited about. Imagine seeing a new project come in from a client and thinking, “Oh, wow. I can’t wait to get started on this! I love this type of project. It really lets me show off my skills.”

Look to your 12th House sign to show you how to raise the bar when it comes to who you accept as a client or into your universe. 


No. 4 - Does Your Mindset Overcome Obstacles?

An obstacle can either be the worst thing that ever happened to your business or it can be the best thing that ever happened to your business. It depends on your mindset. 

When you encounter an obstacle, you may think, “Well, this is it. I’ve gone as far as I can go on the success ladder. I’ll never be able to overcome this problem. I guess, it wasn’t meant to be.”

But that kind of thinking comes from a ‘I’m a victim to circumstances’ mindset that obstacles cannot be defeated. 

Your 12th House sign lays bare the shadow work that still needs to be done. It shows you the soft underbelly of wounds (karmic, ancestral, generational) that still needs tending to. 

Obstacles are the healing and the tests. Can you overcome them? YES, YOU CAN. 

The mindset to cultivate instead is ‘I’m an overcomer!’ It allows you to acknowledge obstacles while knowing that they can be beaten. You might think, “This setback may slow me down, but I’ll find a way around it and come back stronger than ever.”


No. 5 - What Do Successful Business Owners Know About Mindset?

Successful business owners know that mindset is the key to unlocking their potential and earning more than they ever thought possible. Most importantly, they know they can mold and shape their mindset whatever they want. 

The key to tapping into your mindset is understanding and knowing your 12th House sign. If you’ve been struggling with your business look into your 12th House sign. 

As you improve your way of thinking, you’ll make subtle adjustments in your life and business. You’ll have the confidence to say “no” to clients and projects that aren’t a good fit - without fear and readily attract the ones that are. 

You’ll make decisions that are in line with who you want to be and what you want your brand is all about. You’ll become the best version of yourself.

Start by reading my UnJinx Yourself Guide (pssst…use special code UNJINX to get it for only $19.00).

In this short, easy to read guide, I've created a quick reference for all the 12th house signs and the strategies to overcome the "I'm not worthy of my millions" thinking that hold you back.


Next steps:

  1. Buy the UnJinx Yourself Guide. It will help you explore your 12th House sign more deeply and the mindset myths that block your success. Use special code UNJINX to get it for only $19.00.

  2. New to this 12th House stuff? Get introduced to your 12th House sign in this blog post.

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